Search Engine Optimisation, which in short termed as “SEO”, is one of the nucleus digital marketing activities, which facilitates the website to optimise proficiently, and enables the same to rank better on the search engines such as Yahoo, Bing and Google. It ultimately aids the customer to find the website easily and swiftly. The prime bottom-line of SEO is not only to rank better websites but also to drive exponential traffic and amplify brand visibility in the online arena.
Search Engine Optimisation is an ocean of accomplishments, critically aimed at enhancing website rankings on the search engine result pages. Every search engine has different policies and algorithms for search engine rankings, however, keywords remain the consistent factor for displaying results on search engines.
The core of web traffic is driven by major commercial search engines including Google, Yahoo and Bing. Though social media and other platforms generate visits to the website, search engines are the primary source of navigation for majority internet users. If search engines don’t find your site or append your respective web content to its database, be knowledgeable of the fact that you are in a potential threat of losing incredible opportunities, driving traffic to your website.
Search queries—the words which the users type in the search box are inestimable. Years of experience proved SEO continues to be the key factor for the development of organisation. Targeted traffic to a website enables revenue, publicity and immense exposure, unlike any other marketing channels. Investing in SEO results in eminent and incredible rate of return, in comparison to other kinds of promotional and marketing platforms. The SEO best practices include facilitating easy to read content, Image ALT tags and filenames, Meta keywords, linking Internal page with anchor text, Keyword phrases and Header tags, Meta descriptions, Title tags and Content encompassing targeted keyword phrases.